Flash Mob: an experience of a lifetime.

First, you look to the sides, and you don’t understand what’s happening; little by little, you hear an unexpected song popping up, you start to see people gathering and dancing, and for a moment your heart stops, you wonder where did this come from? What’s happening here?! Then from one moment to another, that feeling of concern turns into joy. You are witnessing an outstanding show; with professional dancers with choreographies from another world. These people with huge smiles just make you want to join the dance and immortalize the memories with your phone. There’s when you realize you are experiencing a Flash mob. Then you just let yourself go, the rhythm takes over you, you begin to join the dancers, and that’s it, you’re already part of this great show.

This is the feeling that many people experience when they are surprised by a Flash Mob. To find out what a Flash Mob is, the message that this type of artistic representation wants to convey and how their influence has been very decisive over time stay with us in today’s blog.

What is a Flash Mob?

It is a compound word of English, where flash means “lightning” and the mob represents a “crowd”, which together, translates as a lightning crowd. It is a massive call that consists of bringing together a group of people to carry out a performance; on most of the occasions, it involves choreography and dancing, but it can also be customized with singing, musicians and circus performers.

It is also a creative way to highlight a message during the appearance of a group of people in a public place. It is used for multiple reasons, from marketing strategies, launching a new company, culminating a campaign, to supporting political or social events, surprising your loved ones or proposing marriage.

What message do flash mobs seek to convey?

Each Flashmob is unique and aims to convey different messages: some of them have more creative and entertaining purposes, and some others might intend to impact and mark a moment in their lives. Let’s see examples of other several goals they might have:

In Marketing, it is used to create a viral reaction or attract people’s attention, all to cause awareness and interest in a brand. They want to put themselves out there.

Many political meetings or protests today organize Flash Mobs; a very creative way of protest to gain support in public opinion and coverage by social media and press.

They are also used as a way to surprise your loved ones, from marriage proposals, birthdays, graduations and many other celebrations.

One memorable Flash Mob that remains in history was the one that took place in Spain, at “La Paz hospital” in Madrid, winning the 2013 Pink glove dance contest. For making it happen, the organizers mobilized workers, friends, and sympathizers to interpret a theme song using pink balloons and gloves to raise awareness of breast cancer. Their more than thirteen million views led them to win the prize for the European version of the event launched by the Hospital Medline in the United States. These funds financed research for this type of cancer.

Without any doubt, we know that Flash Mobs have a great influence in the entertainment field and can focus their goals on different purposes, but did you know that StepFlix Entertainment is capable of providing this type of professional services, with more than 8 years of experience doing these shows. Check this video to revive some of the many flashmobs we’ve done!

No matter what you are looking for, either to surprise someone special, or a WOW factor for your event, or even if you just dream to experience something unique; StepFlix Flash Mobs can make them happen! Know the plans that StepFlix has for you and take your celebration or surprise to another level.

You can also read: Mimes: from a war to the theaters