FLASH MOB AND DIFFERENT TWISTS

First of all what’s a flash mob, where it comes from, and who came up with this idea.

A flash mob is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression.

The term “FLASH MOB”, coined in 2003, and it started in Manhattan, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term SMARTMOBS is often applied instead.

The difference between flash and smart mobs is primarily with regards to their duration: a flash mob disappear quickly, but smart mobs can have a more enduring presence. The term flash mob is claimed to have been inspired by “smart mob”.

Flash mobs were invented as a fun social experiment meant to encourage spontaneity and large groups of people to take over public areas temporarily just to show it could be done. Flash mobs quickly became popular, particularly amongst young people. Videos of flash mobs went viral on YouTube.

Smart mobs are a large group of people mobilized by social media to meet in a public place typically for the purpose of social or political protest.

There can be different purposes or themes for a Flash Mob

VOLUNTEERING AND CONSCIOUS FLASH MOBS

Flash Volunteer utilizes the awesome parts of a flash mob in creating a new way for people to use their free time for the greater good.
The idea? Use a flash mob to make the process of volunteering a lot easier. Founded in 2009 and run by a team of 15 volunteers, the nonprofit launched its mobile app today.

Flash Volunteer amplifies volunteerism. A web-based and mobile tools have been made to make it easy and fun for people to get engaged with their community through volunteer opportunities, and for organizations to build an active volunteer base.

Offline communities online can really be built, but three principles must be followed : keep it simple, social, and sticky. This groups keep busy schedules in the local nonprofit community, they are always hearing about problems, brainstorming solutions and testing them out online and in the real world. Fortunately there is highly engaged volunteers always looking for new ways to make the world a better place.

To determine an ethical flash mob activity, and one that is in keeping with the spirit of flash mobs, we must consider some of the general rules of a “good flash mob,”: Avoid places of business; don’t get political; do not disrupt traffic; surprise the public, don’t alarm them; and keep your shirt on.

MARKETING FLASH MOBS

As with so many other things in modern pop culture, there are ways to monetize your flash mob by using it as an attention-grabbing promotional tool for a product or service. Flash mob offers spontaneity and infectious visual material that captives audiences. This makes it good for marketing and big business has thrown caution to flash mob to provide consumers with brand affinity. There are certain flash mob elements you need to know if you’re considering staging something like this to market your brand. Take a quick look at the elements discussed below

ENTERTAINMENT FLASH MOBS

Wether it is a proposal, a birthday surprise, a city event, there are different kind of flash mob you can creatively surprise your crowd. Here ares some ideas you might have not thought about.

Musical Flash Mob

With original music or parodied popular songs you can craft a surprise experience for your audience that will make them feel as if they just stepped into their favorite music video or Broadway musical. With live singing, dancing and acting, a whole musical world can come to life before your eyes at your next corporate event, gala or conference.

Dance Flash Mob

All spirits are lifted after a little dancing! Celebrate promotions or retirement parties, introduce some special energy to your kick-off meetings or customer conferences, and wow employees. Get the team together to create a one-of-a-kind event.

Singing Flash Mob

Stand up and sing out! Singing-only flash mobs are another great option for a high-impact surprise in an unconventional and exciting way. You could add a parody to your song choice to custom tailor the song to be about your brand’s messaging.

TEAM BUILDING FLASH MOBS

Whether you have a small team or large company conference, the Flash Teams program is customized perfectly to fit your needs. This staff team building exercise is all about surprise, engagement, cohesion, risk-taking, and energy. Your group will quickly unite as they take the concept of a flash mob and transform it into what we call a flash team.

How does this works exactly? Your group is broken into teams and partnered with one of our performers as their team leader and personal choreographer. Each group creates a distinct section performed at the end of the Flash Mob combination. You can have a panel of judges choose the winning team, or this experience can simply be a team-building exercise where everyone benefits just by participating!
Our choreographers can weave in company colors, messages, or specific moves to each combination to make it a more customized experience.

You’ll ignite the spark in your team through unparalleled communication, spirited energy, and shared experience. This team building event is all about building a strong coercive team.

With this article I hope I was able to awaken curiosity and enthusiasm to deliver your special message, whatever it is, in a very unique , memorable, and sticky way.

Check out our Flash mobs in our very own way! Come brainstorm with us and we will make it happen! FLASH MOB

Check out some of our flash mobs in action

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Here’re some more Flash Mobs!